Appearance
Sales
Sales events are how you bring your animals to market in Frisbee. Build a sale, add the animals you're selling as lots, post updates for buyers, and share a public sale page — all from one place. As buyers browse, you'll see how your sale is performing in real time.
In this section
- Creating a sale event — set up a new auction or private sale.
- Adding & arranging sale lots — choose the animals you're selling and order them.
- Running and finishing a sale — start the event, record sold animals and close the sale.
- Posting sale updates — share inspection notes and announcements with buyers.
- Printing your sale catalogue — lay out and download a PDF catalogue.
- Finding buyers for a sale — see which clients suit the lots you're selling.
- Choosing what buyers see — control which breeding values appear on your public page.
- Choosing who a private sale is for — keep a private sale's audience and invite it by email.
- Sale analytics — track views, interest, and engagement.
Auction or private?
Every sale is either an Auction or a Private sale. You choose when you create it, and you can switch until you first publish the sale or create its sharable link.
| Auction | Private | |
|---|---|---|
| When it runs | On a sale day and time | From the day you create it until its Open until date |
| Starting and ending | You start it on the day and end it when you're done | Live straight away; closes itself after its Open until date, or end it early |
| Who can find it | Listed publicly on Frisbee | Only people you give the link to |
| On your own website | Yes, on plans that include it | No |
| Buyers express interest in a lot | No | Yes, with no account needed |
| Extra tabs | — | Audience and Interest |
Auction sales
An auction is held on a sale day. Set its Date and Time when you create it, and it waits under Up Coming with a countdown to the day, both in Frisbee and on its public page. Buyers can find it in Frisbee's public list of sales, and on a plan that includes it you can show the catalogue on your own website too.
Before the day, the Animals tab is for adding, ordering and publishing lots. On the day:
- Select Start Event. The sale moves to Ongoing, and the Animals tab turns into the sale results, where you record each lot's buyer and price — one at a time, or all at once with Upload Sold Animals.
- When the sale is over, select End Event. It moves to Past, sold animals stay with their buyers, and unsold animals go back to being active animals.
Buyers browse the catalogue, save favourites and notes, and get in touch with you directly or through your website's inquiry form.
See Creating a sale event and Running and finishing a sale for each step.
Private sales
A private sale is offered to your own clients rather than advertised — what's often called private treaty. It opens the day you create it and stays open until its Open until date, which starts 60 days out and can be moved any time with Edit Event. There's no sale day, countdown or Start Event: it's listed under Ongoing straight away, and you can record sold animals under Sale results, below the lot list, from day one. Its header shows how the sale is going — animals sold, buyers, total sales and your clearance rate.
Who sees it. A private sale never appears in Frisbee's public list and can't be shown on your website; buyers find it only through its link. That makes it quiet, not locked: anyone with the link can open it and pass it on. Keep a list of the clients it's for on the Audience tab and, if your plan includes Marketing, email them an invitation with Invite by campaign. See Choosing who a private sale is for.
What buyers can do. As well as browsing, favouriting and keeping notes, buyers can tap Express interest on any lot that's still for sale and leave their name, contact details and a message — no account needed. Each one arrives in your Inquiries and on the sale's Interest tab, and the Interest column on the Animals tab shows how many people have asked about each lot.
Knowing your buyers. Because you know who the sale is for, Frisbee can put names to activity: a lot's favourites name the clients in the audience on the Analytics tab, and interest from someone in the audience is marked In audience.
Emails about it. Campaign templates for a private sale call it a Private treaty sale, give its Open until date instead of a sale day, and invite buyers to make an offer. Afterwards, the thank-you thanks the people who bought or got in touch, rather than bidders on the day.
When it closes. If you don't end it yourself, a private sale closes itself the night after its Open until date. It moves to Past, its public page stops showing, unsold animals leave the sale with the status you gave them, and its audience can no longer be changed.
Private sales created before October 2026
These keep the sale day and time you gave them. They count down to that day, and you start and end them yourself, like an auction.
How a sale fits together
The animals in a sale are your existing animal records, added as lots. Each sale has a buyer-facing public sale page where buyers browse the lots, favourite animals, and send you inquiries. While the sale is on, the Analytics tab shows you what's getting attention.
You'll find all your sales on the Sales page, split into Up Coming, Ongoing, and Past tabs so you can quickly see what's next and look back on what's done. Each sale shows its Name, Date, Type, number of Animals and Expected Value.
Inside a sale, the tabs are Animals, Forward (sale updates), Catalogue, Suggested Clients, Analytics and Configuration — plus Audience and Interest on a private sale.
Remember to publish
Changes you make to a sale — adding lots, reordering them, editing what buyers see — aren't live on the public page until you select Publish Changes. The button tells you when there are unpublished changes waiting.