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Sale analytics
Once buyers start visiting your public sale page, the Analytics tab shows you exactly how your sale is performing. Open your sale and select the Analytics tab to see the numbers.
What you'll see
The top of the tab shows your key figures at a glance:
- Total Page Views — how many times your sale page has been viewed.
- Unique Visitors — how many different buyers have visited.
- Animal Clicks — how often buyers have opened individual lots.
- Total Favorites — how many times buyers have favourited an animal.
- Total Notes — how many notes buyers have left. Notes are private to the buyer who wrote them, so you see how many there are, never what they say or who wrote them.
Below the headline figures you'll find more detail:
- Engagement Over Time — a chart of activity across the lead-up to your sale.
- Animal Interest Ranking — a table showing which lots are drawing the most clicks, favourites, and notes, so you can see your standouts. On a private sale it also has an Interest column: how many people have expressed interest in each lot. Select a column heading to rank the lots by it.
- Traffic Sources — where your visitors are coming from.
- Device Breakdown — whether buyers are browsing on desktop or mobile.
See who favourited a lot
On a private sale, select a lot's Favorites count to see which clients in the sale's audience favourited it. Buyers Frisbee can't match to the audience are counted but not named. On an auction you see the count only.
A buyer is named when the email address they signed in with matches a client in the sale's audience. Choosing who a private sale is for explains why some favourites have no name.
Good to know
The figures here populate once buyers start visiting your public sale page — so a brand-new sale will look empty until you've shared the link and buyers begin browsing.
Data can be up to 24 hours behind
Analytics may be up to 24 hours delayed, so don't worry if the very latest visit isn't reflected straight away.