Appearance
Creating a sale event
A sale event groups the animals you're offering and powers a shareable public sale page. Open Sales from the left-hand menu to begin.
Steps
- On the Sales page, select + Add Sales Event.
- Choose the Sale type first: Auction or Private. The form explains each one, and Auction or private? compares them side by side.
- Give your sale a Name.
- For an auction, set the Date and Time of the sale. For a private sale, check the Open until date instead. It starts 60 days from today, and you can pick any day from today on.
- Enter the location: Address Line 1, an optional Address Line 2, and the Postal Code.
- If you have one, paste a Pre Sale Video YouTube Link to feature ahead of the sale.
- If someone other than you is the contact for this sale — an agent or a family member — fill in the Contact Person Name, Phone, Email and Role. Buyers see them alongside your farm's details on the public sale page.
- Select Add to create the sale.
What's required
You'll need a Sale type, Name, Address Line 1, and Postal Code, plus a Date and Time for an auction or an Open until date for a private sale. Address Line 2 and the pre-sale video and contact person are optional — you can always come back and add them later.
Auction or Private?
An Auction is held on a sale day and listed publicly on Frisbee. A Private sale is open from the day you create it until its Open until date, and buyers find it only through its link. Auction or private? compares the two and explains how each one works.
The type is fixed once you publish
You can switch a sale between Auction and Private until you first publish it or create its sharable link. After that the type is locked, because buyers may already have the link. Switching a private sale to an auction asks for its sale day and time.
After you create it
An auction opens on its own page, starting on the Animals tab. Its header shows the type, date, time, total animals, expected value and address, with a live countdown to the sale day.
A private sale is listed under Ongoing straight away. Its header shows Open until and its end date in place of a countdown, along with how many animals have sold, to how many buyers, total sales and your clearance rate.
From the header you can:
- Change the banner — select the camera icon in the top-left corner to upload the image buyers see at the top of your public page.
- Event actions — select ⋮ in the top-right corner and choose Edit Event to change any of the details above, or Delete Event. Deleting a sale frees its unsold animals for other sales; anything sold in it keeps its sale record, so the animal stays sold and the buyer keeps the purchase. On a private sale, Edit Event is also where you move its Open until date, before or after publishing.
- Create Sharable Link — get the public page link to share with buyers. For an auction on a plan that includes it, you also get an embed URL for your own website; private sales don't have one.
- View Sale Page — open the buyer-facing public page in a new tab to see how it looks.
- Publish Changes — put your latest edits live on the public page. It's greyed out when there's nothing new to publish.
The next step is to add the animals you're selling.